A few years ago I visited Beijing, China for the first time. I happened to be there during the Forth of July and had heard by talking to another American there that there would be a 4th of July party among the American expatriate community. It was alleged to be at the US Embassy. It was the weekend, I could only talk to a US Marine at embassy, of course; he was totally helpful and knew the party details. He informed me that the party was actually being sponsored by the “American Club”, an expat group down the street from embassy row.
So I showed up at the event, we were bussed from the elegant America Club over to an area outside of Beijing, in the industrial zone.
It was a blast to be there, and a strange bond immediately came between the party goers there. People running about with squirt guns, listening to rock and roll band playing on the loading dock.
Being there was being part of an inner circle and an elite club.
In a way, new technology is a similar club. People that have it working for their company are given a major advantage, and it generates a special credibility in the world.
Hot new digital marketing continues to be a door opener for many companies today.