1. Review your merchant account and telecom budget. it is likely that after 1 – 3 years, when you have completed the initial term with your merchant account company, you can switch to a low-cost provider, who has equal or better services. If you haven’t switched merchant accounts at least one time in the history of your company, then likely you are paying way too much to the bank and the merchant firms.
- ask for a rate simulation comparison.
- look for company Tier-1 CIST Compliance, these are the firms with the best data security practices, but many can still offer a better overall deal.
- look for a merchant account service with special features that will help your specific business (example, e-commerce ability, mobile card acceptance ability, etc).
2. Look at your teleom budget. Internet technology in making inroads in telecommunication, making it more affordable to offer cheaper long distance via VOIP (Voice over Internet Protocol). VOIP can also offer advanced telecom services.
Firms with strong value and good quality include:
- Earthlink / VOIP
- Packet 8 (8×8 Networks) / VOIP.
- T-mobile
3. Reallocate Print Media Marketing Funds towards Interactive, Online and Digital Marketing.
This is a key method that is used to bring more efficiency to the marketing budget. This is happening world-wide at many of the leading marketing companies and reflects major changes in media viewing behavior in the public.