American Club, 4th of July, Beijing China, and the Inner Circle

08 Jul 2010 at 08:11

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A few years ago I visited Beijing, China for the first time.  I happened to be there during the Forth of July and had heard by talking to another American there that there would be a 4th of July party among the American expatriate community. It was alleged to be at the US Embassy.  It was the weekend, I could only talk to a US Marine at embassy, of course; he was totally helpful and knew the party details.  He informed me that the party was actually being sponsored by the “American Club”, an expat group down the street from embassy row.

So I showed up at the event, we were bussed from the elegant America Club over to an area outside of Beijing, in the industrial zone.

It was a blast to be there, and a strange bond immediately came between the party goers there.  People running about with squirt guns, listening to rock and roll band playing on the loading dock.

Being there was being part of an inner circle and an elite club.

In a way, new technology is a similar club.  People that have it working for their company are given a major advantage, and it generates a special credibility in the world.

Hot new digital marketing continues to be a door opener for many companies today.

A Prophesy of the Future from a Time in the Past

03 Jul 2010 at 21:24

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Quite a while ago in high school, my friend’s dad said of his son and friends, “just think, likely they will work in a job that does not even exist today.”   It seems unreal at the the time that such an idea could even be possible. … this was back in the very early 90′s, the economy was in a bad recession (sound familiar?).   At the time, people where leaving California for Arizona and other states.

And yet his vision came true.

Now I work with my team in web development, an area that didn’t really exist as we know it until fairly recently.

And it’s tempting to thing of the coming years and how many people will also be working in some field that, as know it does not really exist……

Maybe nanotechnology or robotics or who knows what???

Maybe food for thought during this slow time, as there pockets of opportunity that will come to the surface and move things ahead.

Computer Security, Encrypted Email, Tokens, and Keys

03 Jul 2010 at 19:11

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Hello

Today, security is more critical than ever before.

Organizations with high-value transactions, people in leadership roles, finance, real estate, political, legal, medical, defense, security, and related organizations need to consider security issues more than ever before.

Archanics is pleased to announce new services….

- encrypted email implementation

- encryption of your computer system harddrives.

- encryption software to encrypt and decrypt documents

- tokens and key implementation

- e-commerce solutions for your website

- https on secure websites

- full data destruction on old hard drives (re-formatting alone leaves residual data, reformatting alone will not fully delete your sensitive data).

… these security services require an active support contact, and a website design package from Archanics.

Please contact us for more information on how Archanics can help secure your data  and business communications.

Summer is an excellent time to upgrade your website now that Windows 7 is here and 64-bit computing has arrived in the mainstream

07 Jun 2010 at 15:44

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With the release of Windows 7, more people have new computers and can better utilize new media, like motion graphics.   With this upgrade, 64-bit computers are becoming more widespread, so many more new things can be done.

HP Slate may be coming soon !!!

05 Jun 2010 at 20:44

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I am excited about the new HP Slate … watch for it in a few months!!!

Glossary of Web Design and Digital Marketing Terms

25 Feb 2010 at 06:34

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Blog = Web-Log,  a system to allow a n administrator or site owner to  quickly add articles without having their webmaster upload the new webpages.
Wiki = a tool for user-generated content that allows visitors (not  just the administrator or owner) to add content to a website.
Forum = a discussion community that has dialogue threads on specific topics, allowing user to add data.  The forum is usually, but not always, moderated by an overall site owner.
Frontend = user facing  part of the website.
Backend = database, system side  of the website.
Design = putting all of the elements in a logical manner that meets the product goals.   Usually involves artistic  talent.  In web design, it’s the front end, user facing part of the development.
Development = usually refers to the system, database,  or network side of the work in web software.
Listserv = system to email out to a large array of email subscribers who have opted in to receive information about a specialized topic.

CRM = Customer Relationship Management software
Bulliten Board = an online place to post messages, where user generated content is enabled.
Community = basically, same as a bulliten board.
FTP = File Transfer Protocol = a method to upload files, can also be a feature added to website to allow your visitors to share data and upload data files, with the potential for secure log-on to controlled areas of the website.
User Generated Content = the feature that can allow visitors to the website to add comments. Often, but not always, these comments are moderated by the site administrator.
SEO = Search Engine Optimization
SEM = Search Engine Marketing
SMO = Social Media Optimization

CPC = Cost per Click

CPM = Cost per 1,000 views

3-D Rendering = creating a drawing with  X,Y,Z dimensions (typical in a CAD system).

4-D Rendering = creating a movie with  X,Y,Z, and Time dimensions (typical in a motion graphics or CAD-simulation system).
Animation =motion graphics in a computer drawing (often has a cartoon-like look to it, but not always)

UI= User Interface = the system that allows the software to be interacted with by the human user.

FX = Effects, meaning the special edits done to a photo, graphic illustration, or video to make it extra visually impressive, like fades, wipes, haze, blur, etc.

GUI = Graphical User Interface

Mobile

Wireless

WiFi

Cloud Computing

Server Computer

SaaS = Software as a Service

On-Demand

Hosted Solution

App

HPC = High Performance Computing

Cluster =a group of computers working together

Node = one element of a cluster, in cluster computer, 1 computer of the the cluster group is a node.

RAID = Redundant Array of Inexpensive Disks

Network

Domain Name Registration

DNS = Domain Name Server

FAQs Frequently Asked Questions on Computers Web Development and Digital Marketing

17 Feb 2010 at 07:44

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Why should I back up my data, and how do I back up my data?
- eventually, something bad will happen, and starting over is a huge ordeal. A “bad thing” can include a hard drive crash, a computer virus, stolen computer from your office or laptop while on travel, just to name a few. Many companies a badly deviated upon loosing their key data, and starting over to re-create all of it is very costly, some businesses are unable to fully recover.
Data backup
1. external hard drive or Tape Drive / other detachable media (recordable DVD-R even)
2. other computer on a network
3. online backup

How Can We Increase Our Online Marketing and Digital Marketing Budget for Increased Sales?

17 Feb 2010 at 07:19

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1. Review your merchant account and telecom budget.   it is likely that after 1 – 3 years, when you have completed the initial term with your merchant account company, you can switch to a low-cost provider, who has equal or better services.   If you haven’t switched merchant accounts at least one time in the history of your company, then likely you are paying way too much to the bank and the merchant firms.

- ask for a rate simulation comparison.

- look for company Tier-1 CIST Compliance, these are the firms with the best data security practices, but many can still offer a better overall deal.

- look for a merchant account service with special features that will help your specific business (example, e-commerce ability, mobile card acceptance ability, etc).

2. Look at your teleom budget.   Internet technology in making inroads in telecommunication, making it more affordable to offer cheaper long distance via VOIP (Voice over Internet Protocol).   VOIP can also offer advanced telecom services.

Firms with strong value and good quality include:

- Earthlink / VOIP

- Packet 8 (8×8 Networks) / VOIP.

- T-mobile

3. Reallocate Print Media Marketing Funds towards Interactive, Online and Digital Marketing.

This is a key method that is used to bring more efficiency to the marketing budget.  This is happening world-wide at many of the leading marketing companies and reflects major changes in media viewing behavior in the public.

After the website is launched …. Then What ?

15 Feb 2010 at 17:20

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There are many key ways to help get publicity to the website after it is launched. These include adding your website URL to the following:

1. Marketing campaigns and advertisements
2. Business cards – should include your URL / domain name, plus email addresses.
3. Front door to the shop / retail locations & outdoor signage.
4. Marketing literature (brochures, catalogs, fliers, postcards, tech sheets, white papers, menus).

5. Fleet and Company Vehicles – signage on delivery vans should have URL.

6. Trade show signage.

Web Design vs Print Media Design what to look for

15 Feb 2010 at 17:20

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There is a huge difference between print media and web design. Today, there is rapidly divergent trends between web and print design. Web is rapidly becoming highly interactive and database connected. In addition, rapid advancements in large screen LCD and plasma monitors are creating incredible new opportunities in web and interactive media.  Motion Graphics Design is making a growing chasm between new web design and the old print media.

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